Marketplace | Koovs

‘As it flit near, I pored with feasty eyes

As it paced up, I flushed with embarrassed savagery

As it scorned by, I turned it over in my mind’

Yes, that’s what we thought when we saw the sneak preview of  Koovs‘ Autumn/Winter’13 Collection!
As the previous Creative Director of ASOS, Robert Bready gets up-close and personal with Koovs, it’s like a dreamy hit of fashion. So to speak, a fashion tripper may never change her insecure stripes but the already live Melissa Odabash beach clothing and the in-house collection with quirky titles like ‘girl on fire’ will make you feel confident evermore. Not to brag but the upcoming collaborations with Warehouse, Bysi, Roxy, Roadmap and many more will get you under their narcotizing spell. For you lovelies, the collection goes live in August and next day delivery is a promise. Break a sweat? It also breaks your imagination to the hilt of providing wallet-friendly, good quality products (tried and tested by us personally)!

While the design and creative happens in London, the products are made in India as well as London. The aim to create a one-stop fashion shop for women, bringing together international and Indian talent has been equally complied with their support, their knowledge and passion. What’s more? Since we always want to know how the silhouette falls or the shoes look on a person, this online retailer has a video option to take care of that too. Well, you are going to be well pampered.
You will love them, buy them, wear them and find yourself quite pleased with the outcome, says our experience with Koovs!

Here’s a little peak at what we saw, liked and loved.

– Text by Kriti Sethi

Melika Imoru
The lovely Melika Imoru, Head of Design, KOOVS.
Melika Imoru
bow bands
Bow-led over!
Koovs necklace
The wild wild west goes wilder!
Koovs peter pan collar blouse
The sequinned sin.
koovs shoes
koovs jewelry
Set in stone
chain ring koovs
It has an unfamiliar ring to it, no?
koovs earcuffs
Lend us your ears, please
The ombre intervention
It is the peak of Aanchal’s baroque love as you know it.
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Now, who’s excited? Oh and did we mention they currently have a super summer sale going on with over 50 brands to choose from? Shop till ya drop!

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